BI is a technology-driven process for analyzing data and presenting actionable information to help corporate executives, business managers and other end users make more informed business decisions. Web-Spirit use a variety of tools, applications and methodologies that enable organizations to collect data from internal systems and external sources, prepare it for analysis, develop and run queries against the data, and create reports, dashboards and data visualizations to make the analytical results available to corporate decision makers as well as operational workers.
Tech, yes, but more...
When a lot of companies continue to use traditional old solutions, like excel or access, we are using the more efficient technologies to store data and analyse them, to provide reports and projections, to suggest corrections or offer improvement. We are using all the knowledge acquired in our digital projects departments, especially regarding big data and data mining.
But before using high level technologies, it is important to collect data. Relevant information, deduplicate, accurate, are the base of an efficient BI project. We can determine which informations needs to be collected or ignored, when and where, and the more important, how. Pollsters often are wrong in prediction, not only because of false analysis or bad interpretations, but also because of inappropriate conditions of survey.
Then, having reports and tables is not enough to provide an exact analysis. Many parallel, cyclic, concurrent data may shed new light on an initial analysis. This is the reason why we call expert in analysis and strategy to draw different and precise conclusions. Their experience live can then be used to build new models, enriching our analysis schematics based on artificial intelligence.